At first, I thought it might be a wearing thin of the word itself.
Lately, upon hearing the word trend leave anyone's lips, especially my own, I'm noticing that it comes out a bit rusty, (as in an overplayed top 40 joint or those very persistent word tees that announce likes and dislikes, usually in groups of three).
However, after a closer listen, it becomes apparent that it's not the word itself, but the concept.
In the infant to mid nineteen sixties it was sharp silhouettes and ice cream pastels.
In the late sixties and nineteen seventies, it was novelist Wolfe's The Electric Kool-Aid Acid Test bled into avocado and orange.
As far as women were concerned, the nineteen eighties were sectioned off by the affluent who wore puffy satin to breakfast and the middle class lavender wool types who wore puffy satin near punch bowls.
This week and this moment we still have a handful of noteworthy silhouettes and textures that are over-arching and everywhere, but overall we are smooth-shifting into the timeless. The timeless is the proposal of the individual as her own icon.
Nobody can deny that there is an element of fun in engaging in trends. It connects you to your world and other women. It's that same global connectivity, however, that is ushering out the word and the concept. Previously, the she-wolves of the globe gleaned their inspo solely from television, film, and print, and when they arrived at retail, said styles were right there waiting.
The fifties housewife may not have known exactly which hue Lucille Ball's dress was, but she had a shape and pattern to go by. Hop one decade over, and, thanks to color television, she now had even more to draw from. Fashion periodicals and gutsy constructors like Mary Quant, the god-mother of the shortest skirt, knew they had the monopoly on inspiration.
These print journalists, fashion houses, and soundstage stylists knew their influence.
Today, fashion influence is not only the highest it's ever vibrated, it's a vignette all it's own.
If anything is trending, it's the pulsing vibe of an era thick with a clear mix of collectivity, individualism, and autonomy. A big slice, if not the biggest slice, is the alike-but different mantra that social media naturally coaxes us into. This vehicle has allowed each of us to eyeball the world stage, showcasing specific textiles and styles that have been quietly populating corners, cultures, and households. Who knew.
Combined with an explosive anti-bullying rhetoric and millions marching for the dissolve of racial bias, never has there been a time where the handbook has guided us to cling to our own individuality.
In yesteryear, individuality looked neon. Today, it's soft-focused and mandatory.
You are trending.